This important occasion for the cosmetic sector was officially opened by Ewa Blocher – the Managing Director of Dax Cosmetics, who presented our special guest – Akiyoshi Yoshida, President of the Mentholatum Group and of Dax Cosmetics, both part of the Japanese concern, Rohto Pharmaceuticals Group.
Next came a discussion on the secrets of Japanese skin care and on the bestselling Hada Labo Tokyo™ cosmetics. Its participants were Kayoko Tsuji (Marketing Manager, Rohto Pharmaceuticals Group Japan), Anna Buczyńska (Senior Brand Manager of Hada Labo in Poland), and Alicja Falender (Head of the R&D Laboratory of Dax Cosmetics). The conference was hosted by Anna Kalczyńska, a TV journalist and presenter. It ended in a performance by the LEMON musical band.
Below, our photo footage of the event.