BRAND PHILOSOPHY

Hada Labo is a lifestyle philosophy, which concentrates on all that is IDEAL, SIMPLE, and RELIABLE.

Hada Labo is Japanese cleanliness and minimalism in ingredient lists. This principle guarantees safety to the skin. The motto in developing Hada Labo cosmetics is:

‘GIVE THE SKIN WHAT IT NEEDS, AND DO NOT GIVE IT ANYTHING THAT IS SUPERFLUOUS.’

This means that, in order to fulfil our commitment for a healthy and perfect skin, Hada Labo stresses simplicity in skin care, removing all superfluous colourants and fragrances. All that remains are the best, purest, and very effective ingredients which are beneficial to the skin and ensure maximum efficacy of our products. 

Your skin gets only what is best, nothing more.