BRAND HISTORY

Hada Labo was created in 2004, in modern pharmaceutical and cosmetic laboratories of Rohto Pharmaceuticals Japan in Kyoto.

Rohto Pharmaceuticals Japan boasts over 100 years of experience in developing pharmaceuticals and cosmetic products, a direct confirmation of the high quality of its cosmetics. The company is known for its advanced research, constant improvements in quality, and high level of product safety. All this has for years translated into full customer satisfaction. 

For the past six years, Hada Labo has been the bestselling brand of face care cosmetics in Japan in five key categories: lotions, milks, creams, masks, and essences (survey on total sales volume of Hada Labo).

In Japan, the brand’s bestselling product – the super hydrating Lotion, is sold less than every two seconds. 

In the 13 years that have elapsed since its launch onto the Japanese market, Hada Labo has become a global brand which achieved success in almost 20 markets worldwide, including Asia, the USA, Central and South America. 

Hada Labo had its debut on the European market in 2016. POLAND is the first country in Europe in which Hada Labo cosmetics are available. 

Below are some photographs of the research laboratories of Rohto Pharmaceuticals, i.e. the Rohto Research Village in Kyoto, Japan.